Actionable advice and guides for using outcome-driven innovation and jobs-to-be-done to become a highly effective product manager.

About

I have over 20 years of experience leading product for tech startups. After trying most of the systems, theories, approaches and frameworks, here’s what I’ve learned: outcomes rule.

I write about product management through an outcome-driven lens. I have particular expertise on building tools for software developers.

I believe deep in my heart that, as a product manager, you are NOT GLUE.